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23 Ecommerce ‘Landing Page’ ideas to help increase sales

Are you reaching your potential when it comes to converting your ecommerce visitors?

According to a recent Deloitte study, on average 54% of visitors abandon their shopping carts.

According to Marketo, approximately 96% of visitors are not ready to buy when arriving at your ecommerce landing page.

With those odds stacked against you, are you doing as much as you can to seal the deal?

By 2018, Ecommerce sales are expected to grow to more than $400 billion. Wanna claim your piece of the growing pie?

Check out these 23 ecommerce landing page ideas from Klient Boost that you can try out for yourself … read the full article here

Achieving conversions is critical for all e-commerce stores – but some of the obvious solutions are easily forgotten

All online retailers know that converting browsers to buyers is critical, as there are often hundreds of other online stores out there who are competingy for those sales.

Getting customers to visit your store is a huge part of online selling, but making sure that your potential customers actually completes the ordering process and goes through to completeing the payment is vital for true e-commerce success. The success of tunring visitors into shoppers is called ‘conversion’ and your conversion rate is vital.

The guys at Ready Cloud wrote a fantastic article reminding us of some of the many tips for maximising conversion rates. Some of these are new ideas and many are obvious, but sometimes we all need reminding!

Some of the fantastic suggestions include:

  • Offering cheap (or even free) shipping
  • Fine-tuning your ‘Unique Selling Point’ (USP)
  • Offering mutliple, secure Checkout options
  • Making the checkout process take as few clicks as possible
  • Throw a lifeline to customers who have abandoned the checkout without paying
  • Feature ‘live-chat’ support
  • Using the highest quality photos, and showing multiple different viewpoints and angles
  • Providing clear and detailed delivery & returns information
  • Present lots of genuine customer reviews to help bild confidence
  • Include product videos

This fascinating article is well worth a read for anyone who sells online.

Read the full article on the Ready Cloud website

Highly effective Gmail phishing technique being exploited

What you need to know

A new highly effective phishing technique targeting Gmail and other services has been gaining popularity during the past year among attackers. Over the past few weeks there have been reports of even experienced technical users being hit by this.

This attack is currently being used to target Gmail customers and is also targeting other services.

The way the attack works is that an attacker will send an email to your Gmail account. That email may come from someone you know who has had their account hacked using this technique. It may also include something that looks like an image of an attachment you recognize from the sender.

You click on the image, expecting Gmail to give you a preview of the attachment. Instead, a new tab opens up and you are prompted by Gmail to sign in again. You glance at the location bar to check it’s legitimate and you see accounts.google.com in there.

You go ahead and sign in on a fully functional sign-in page that looks completely as it should.Once you complete sign-in, your account has been compromised.

For full details, we suggest you read this post – httpss://www.wordfence.com/blog/2017/01/gmail-phishing-data-uri/

How to protect yourself

When you sign in to any service, check the browser location bar and verify the protocol, then verify the hostname. It should look like this in Chrome when signing into Gmail or Google:

Make sure there is nothing before the hostname ‘accounts.google.com’ other than ‘httpss://’ and the lock symbol. You should also take special note of the green color and lock symbol that appears on the left. If you can’t verify the protocol and verify the hostname, stop and consider what you just clicked on to get to that sign-in page.

Enable two factor authentication if it is available on every service that you use. GMail calls this “2- step verification” and you can find out how to enable it on this page.

Enabling two factor authentication makes it much more difficult for an attacker to sign into a service that you use, even if they manage to steal your password using this technique. I would like to note that there is some discussion that indicates even two factor authentication may not protect against this attack, however there is no harm in adding this.

Free SSL/HTTPS solution to be implemented!

SSL/HTTPS encryption for all your domains

IJL Web Solutions will be rolling out offering free SSL Certificates from Let’s Encrypt!

The SSLs will be available to all our clients following the planned server upgrades in January 2017.

Boost SEO & Trust with HTTPS

SSLs used to be a niche product, confined mainly to eCommerce sites with checkouts taking card details. But over the past years, SSL/HTTPS has become desirable for websites of all types due to changes in SEO rankings and web browsers.

In 2014, Google announced that using SSL/HTTPS will give you your website a ranking boost in its Google SEO ranking. The weighting of SSL/HTTPS is assumed to be fairly light weight for now, but likely to increase in significance.

And in 2016 Google Chrome announced that it will start marking HTTP sites as insecure in future browser updates. This will mean that anyone using the Chrome browser visiting sites running over HTTP will see a red X over the padlock symbol, indicating that the site is not secure.

With search engines and browsers now pushing for SSL/HTTPS on all websites, it’s time for website owners to start migrating existing sites and to ensure new sites are built with SSL/HTTPS in place.

read the full article …

The ideal image sizes for social media posts

How exactly should your image look so it fits in the News Feed, timeline, or stream?

Find out the ideal image sizes for all 6 major Social Media networks

You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!

One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream?

There’s so much to consider in creating great images for social media—often, the size and shape tend to get locked in before we even realize what’s happened. Yet the size and shape—the height, width, and orientation—are the elements that most influence how an image will appear in a social media stream.

Fortunately, there’re some answers out there on how to create ideal images that show up consistently great in your audience’s timelines.

The fabulous guys at Buffer Social have collected all the answers – read about them here

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